The Fabric of our Culture
The Fabric of Our Culture
OPEN PROJECT →
+12
Merch
Sergey Andronov
Director of Brand Design
Artur Reimer
Brand Design Lead
Anna Kriukova
Senior Employer Brand Manager
Evgenia Tamm
Designer
If you haven’t noticed already, we get pretty into what we do at Manychat, and our swag is no exception. We couldn’t just slap our logo on a t-shirt and call it a day; we had to get into it. Why get just another t-shirt when you can get a cool, functional piece of fashion that had just as much go into it as our people bring to their jobs every day? So that’s what we did.
15+
pieces designed
12
months spent on hoodie production
4
“collections” based on events
20+
cities the merch has traveled to
Another hoodie? Groundbreaking.
Every design fits the season and the moment, built to work as a wardrobe. For our eighth birthday: the staple 'M', now with a palm tree inside it. For summer: our checkered pattern, reborn as a flower print — subtle enough that people wore theirs until they literally fell apart. The blanket? Manychat colors and patterns, made for spring picnics, not backseats. The first hoodie became a study in graphic weight: black fabric, colourful embroidered 'M's, each a different hue.
Our research started with the question: what do we already love wearing? We studied the pieces we reach for on repeat: the fits that survive a hundred washes, the details that actually hold up. And we built on that, together with Berq Studio in Armenia, a streetwear brand and creative space with a record shop, photo lab, and bookstore under one roof.
Then we skipped the casting call. Our own people wore it for the shoot and kept wearing it long after. We spot colleagues in hoodies and tees, totes slung over shoulders on weekends. That’s how our principles — ‘care intensely’ and ‘win together’ — got stitched into fabric. And now people outside Manychat want in, too.
Sergey Andronov, Head of Brand Design
@sergey_andronov
Head of Brand Design at Manychat, Judge at THE FWA, Over-The-Shoulder Podcast, Designgest Channel
“That’s what made the whole thing so powerful: the merch became a tool for connection. It brought people from different teams together, gave them a playful way to express creativity, and resulted in pieces we genuinely love to wear.”
Anna Kriukova, Senior Employer Brand Manager
@meowsphere
DevRel specialist & Employer brand manager in Manychat. Passionate about traveling and taking pictures.
“As employer brand manager, I don’t have to hunt for stories, because our people are constantly creating experiences worth sharing.’”
Arthur Reimer, Brand Design Lead
@arthurreimer
Arthur Reimer
“The biggest challenge has always been figuring out how to use these in a refined way: making pieces that feel like stylish clothing rather than just branded giveaways.”
Author
Sergey Andronov
Brand Design Lead
Arthur Reimer
Designer
Evgenia Tamm
Web Design Lead
Nikita Krivonosov
Senior Employer Brand Manager
Anna Kriukova
Head of Employer Branding
Anton Anokhin
Employee Programs Lead
Irina Pushkareva
Senior Events & Communities Manager
Lizaveta Shabovich
Former Workplace Manager
Varduhi Ghazaryan
Former Head of Analytics
Philip Savenkov
Former Product Manager
Amaliia Beglarian
Photographer
Alisa Polozova
Built by creators. Made for creators
Chronically Online Magazine
OPEN PROJECT →
+14
online media
Nikita Krivonosov
Web Design Lead
Sarah Parker
Editorial Director
Ekaterina Dorosheva
AI Visual Lead
Sergey Andronov
Brand Design Director
Behind the scenes of IGSxM
OPEN PROJECT →
Conference
Fatima Conteh
Head of Events and Experiences
Kylie Davis
Events & Experiences Manager
Sergey Andronov
Brand Design Director
Denis Zatsepilin
Brand Design Operations Manager